Jersey Cow Ice Cream
Churning high quality homemade ice cream in a modern, family-friendly gathering place
CLIENT
Jersey Cow Ice Cream
INDUSTRY
Food
SERVICES
Brand Design
(Design Intensive Package)
Jersey Cow Ice Cream is a newly-opened ice cream shop in Northfield, New Jersey focusing on high quality ingredients and intense recipe testing to create the best ice creams, soft serves, sundaes, and more.
I created a modern, family-friendly brand identity for them to draw in their local clientele.
THE TAGLINES:
Because It’s Homemade
—
From Farm to Cone
KEY DESCRIPTORS:
Modern
—
Family-focused
—
Inviting
BRAND IDENTITY
The folks at Jersey Cow Ice Cream wanted to prominently feature a friendly-looking Jersey Cow (a real type of cow) in their logo, while also illustrating their location (New Jersey) and their frozen offerings. I created a primary and secondary logo as well as illustrated badges for their brand suite.
