Luong Live Photography
Brand design for a queer, WOC wedding photographer and filmmaker
CLIENT
Luong Live Photography
INDUSTRY
Arts & Culture / Photography
SERVICES
Brand Design & Strategy (Full Branding Package)
Luong Live Photography is the photography and videography studio of Janice Luong, a queer woman of color who captures love that breaks boundaries through her art.
I had the honor of doing a full brand design and strategy session with her to come up with her nature-inspired branding.
THE TAGLINE
Adventure is Out There!
KEY DIFFERENTIATORS
Authentic
—
Long-lasting
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Emotional
BRAND IDENTITY
The logo references the beautiful natural backgrounds of her wedding and engagement shoots, and also evokes a camera shutter and a subtle nod to an infinity symbol. I also had fun incorporating her tagline, "Adventure is out there" in a secondary brandmark!
