PROJECT

Cha, Chai, Chit-Chat Cafe

INDUSTRY

Food + bev

SERVICES

Branding

Cha, Chai, Chit-Chat is a Chinese-Indian fusion cafe representing my interracial relationship with my partner. "Cha" is "tea" in Chinese, "chai" is tea in Hindi, and customers at this hypothetical cafe can spill the tea through chit-chat!

I created a playful brand direction that pays respect to our cultures, while also paving the way forward to a more modern world where our differences are not divisive but rather something to share in and celebrate.